Sunday, March 5, 2017

Pinnacle has used the concept of product differential, specifically distribution of service channels to stand out among its competitors. The company allows its customers to use any ATM machine in the nation free of charge for deposits and withdrawals. This is a great service to customers because they don't have to drive out of their way to use an ATM. This makes Pinnacle stand out tremendously among competitors because its an added customer convenience other banks do no offer.  

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