Pinnacle Financial Partners Blog for Capstone Management Class

Pinnacle Financial Partners has an advantage over other banks with its technology. In chapter 6 the book discusses how technological hardware and technological software can lead to a cost advantage for companies. Pinnacle uses technology to allow its customers to use any ATM in the country without a fee. This can be a cost advantage because the company is saving money by not having to purchase and maintain its own ATM machines and pay for locations to place them. Many of Pinnacle's competitors have ATM locations strategically placed throughout cities in the U.S. Pinnacle can gain a cost advantage because the company doesn't have that expense.